You probably know that Ben & Jerry’s and Patagonia walk the talk when it comes to environmental and social responsibility. But less people know that each company is a Certified B Corp, a designation that recognizes their commitment to “benefit” the greater good through business.
That’s why i.d.e.a. is working to become a B Corp: because we believe that our business succeeds when we not only make money, but make a difference too. That’s what we tell our brand partners, and why we developed a specialty in Brand Purpose to help them.
All of this is why it’s time for us to not only walk the talk, but to start talking about it too. To become a B Corp, we need to meet a series of requirements, including measuring and reporting the impact we’re making beyond the balance sheet. So, we decided to focus on the two areas that matter most to the people who work for and with us, and where we can have the greatest impact: Community Investment and Environmental Stewardship. We’ve put together our first B Corp Summary Report of last year’s performance, and this year’s goals, in both areas. Here are some highlights:
Soon we’ll be one of the more than 1,000 Certified B Corps in the world. We’re excited to be at the forefront of this growing movement, and bring you along for the journey. Let us know how you think we can create the most benefit for all.