The phrase “all press is good press” - is it really true? Reality stars like Rob Kardashian and Blac Chyna might think so, but every good publicist knows that is a losing strategy for a business. Bad publicity can negatively impact a brand’s consumer perceptions. Chipotle, Wells Fargo and Samsung are just a few of the brands we’ve seen take a hit in the last year, according to these annual rankings.
PR myths and blunders come in many forms and sizes.
And we don’t want you to become another media victim (because you’re reading this post and that means we like you).
So, here’s a look at some of the Top PR No No’s to avoid: