At i.d.e.a., we have dedicated ourselves to building a Brand Management Service Vision that will move People, Products, and Culture both for ourselves and our brand partners (clients). We have challenged the Brand Management team with the task of defining what constitutes outstanding Brand Management and how to implement those best practices every day. This gives you a snapshot of where we've landed.
Grasp of the brand partner's business:
Be a productive conveyor between brand partner and agency:
Deliver the agency in a productive way:
Be an effective leader:
Sell the agency effectively:
All in such a way as to move the clients’ people, products and culture.