It may seem like no surprise that every public relations effort should be part of a public relations plan, but for many, the importance of this plan is overlooked and can be detrimental to your end result...and your job.
So you're sold, or this is old news to you. Below is a checklist of things to consider when writing your bomb PR plan:
When completed, don't forget to revisit your plan often. Check-in halfway through the month to make sure you aren't missing anything and share it with your client or boss at the beginning of each month to make sure priorities haven't changed.
Here at i.d.e.a., we use our plans as internal guides, as well as informal contracts with our clients to make sure we're all on the same page. We also consider these to be fluid documents. Things change, especially if you have a social media component to your plan. Remember to be flexible but always have a plan.