I'm an avid reader of Brian Solis' blog because he makes things (especially social media analytics and metrics) easy to understand, he offers his insightful and well-rounded perspective and his profile picture makes me laugh. His May 10th blog post, "7 Scientific Ways to Promote Sharing on Facebook" included all of these characteristics and provided information that I believe should be taken into consideration when launching and creating content for a Facebook page. I've summed up his list of ways to engage your audience on Facebook, but his post is definitely worth taking a look at.
Do you have any Facebook sharing best practices? I'd love to hear them.