“How many Super Bowls has Budweiser missed over the last 30 years?”
asks Ryan Berman, chief creative officer at communications company the i.d.e.a. Brand.
“We can’t say this about many other brands. Whether it was the humor of the frogs or the current nostalgia platform of the Clydesdales, most of us think of Budweiser and the Super Bowl as synonymous. We’re not just judging them on the merit of one 60-second ad: it’s the full body of work over three decades – capitalizing on aggregated equity – that adds up. It’s the closest thing we’ve got to a very long movie sequel we actually want to see.”