Father Joe's Viral Video: Homeless Are People Who Can 'Shine'

Press // May 18 // Times of San Diego

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Times of San Diego

Father Joe's Villages seeks to change the perception of homelessness in San Diego with a three-minute animated video spiraling viral on social media. The campaign "We See" was developed by i.d.e.a. in order to alter the perception of homelessness from people being a problem to seeing them as people.

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