David Hasselhoff Plays the No-Rules Mayor of 'Funner, California' in This Wacky Campaign

News // May 22 // AdWeek

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Hasselhoff’s latest gig is mayor of Funner, California, a new kind of town where the old rules don’t apply. Harrah’s Resort SoCal has legally changed its name to “Funner,” California. The word may be fake, but the place is very real. To further emphasize its own status as an actual town, Funner also appears on Google Maps and TripAdvisor. This is all part of an elaborate campaign by San Diego agency i.d.e.a., which chose The Hoff as a symbol of all the things casino fans really love.

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