David Hasselhoff is here to put Funner on the map

News // May 17 // The San Diego Union-Tribune

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The San Diego Union-Tribune

Thanks to a vote by the Rincon Band of Luiseño Mission Indians Tribal Council, Funner is a tiny swath of federal land in northeastern San Diego County on which Harrah’s Resort Southern California sits — and little else. As of May 11, Funner has a mayor — actor David Hasselhoff of “Baywatch” fame, ex-lifeguard turned life-of-the-party. The out-of-the-box concept is the brainchild of i.d.e.a., the San Diego marketing agency assigned to rebrand the resort and casino.

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