Creating “crisis creative” in less than a week for Hawkers sunglasses

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i.d.e.a. orchestrated a concept, shoot, edit and piece of content called ‘We Love All’ to combat a Hawkers tweet that played out in Mexico after Trump won the election — and did so in four days from start to finish. This type of “crisis creative” assignment was unconventional and our team responded with lightning speed. The video, which ran on Hawkers channels, debuted to more than two million hits in the first 48 hours.

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