Packing in the Influence with Pacsafe

Venice Fahey // Dec 8 // Insights

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Packing in the Influence with Pacsafe

To generate buzz around the newly launched Citysafe CX collection, we teamed up with Pacsafe to create unique brand immersion events at iconic hotspots in three key markets: Gracias Madre in LA, CH/LL in Chicago and Bar Melusine in Seattle.

Photo credit: Jennifer Wu

Photo credit: Jennifer Wu

Geared toward millennial, career-minded women on the go, we invited 10-15 top-tier fashion, travel and lifestyle influencers from each market to attend these awesome events, where they had an opportunity to meet with members from the Pacsafe team and get a first look at the collection (while enjoying some killer custom cocktails and appetizers, of course).

Photo credit: Danielle Elliot

Events featured a unique on-site activation, including a flat lay photography workshop lead by professional photographers in each of the markets.

Photo credit: Danielle Elliot

Influencers had the opportunity to style their own flat lay masterpieces using Pacsafe products, which helped encourage real-time social media sharing. No one was judged for standing on chairs to get the perfect angle (in fact, they were applauded).

Photo credit: Danielle Elliot

And because no good party is complete without a favor, influencers were gifted with their own Citysafe CX bags, which resulted in post-event social mentions.

Photo credit: Danielle Elliot

The brand immersion events were seen as a huge success, garnering attendance from more than 20 key influencers who were actively talking about the brand and new collection. In total, events resulted in 75 social media mentions for a reach of more than 2 million.

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