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SVP/HEAD OF STRATEGIC PLANNING
Across 18 years in advertising, Amy Winhoven has worked on some of America’s biggest brand icons: Tide, Cheerios, Kodak, Wendy’s, Pillsbury and more. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP, Head of Planning, Amy worked at Saatchi & Saatchi running global brand planning for Procter & Gamble’s Global Fabric Care business. Amy has contributed to many all-star branding efforts including winning seven Effies and being recognized at Cannes on five occasions.