Paid Media Coordinator

Position Overview

We are currently looking for a Paid Media Coordinator to join our media team and play an integral part in responsibilities related to paid search, optimizations, media planning, buying, traffic, and billing reconciliation. The Paid Media Coordinator will learn the best practices of setting up, launching and managing paid search campaigns plus assist the team with various tasks such as developing ad copy and implementing optimizations.

While initially paid search focused, the Media Coordinator will be included in all media channels: online display/video, pay per click (PPC), social media, print, out of home (OOH), radio, television and new media opportunities.

Job Code2018-0010


Reports ToAssociate Media Director

LocationSan Diego

Our Company is committed to attracting and retaining the best qualified individuals and promotes equal employment opportunity to all applicants and employees regardless of race, color, national origin, ancestry, religion, gender, age, medical condition, sexual orientation, marital status, pregnancy, physical or mental disability, genetic factors, military/veteran status or any other characteristic protected by federal, state, or local law.

Essential Functions
  • Launch, manage and optimize paid search campaigns in Google Adwords, Bing Ads and Yahoo
  • Create, test and optimize ad copy
  • Assist in generating weekly, monthly, quarterly and ad hoc performance reports
  • Monitor, analyze and report on campaign pacing and performance
  • Coordinate the placing and trafficking of planned media
  • Support reporting of campaign performance and provide insightful analysis
  • Identify and implement new opportunities for improving client KPI’s
  • Monitor client media budgets and performance while making insights and recommendations based on the data
  • Support new business efforts by assisting with proposals, research, data collection and presentation decks
  • Provide day-to-day support to other media team members
  • Manage campaign invoicing and billing processes
  • Maintain knowledge of client’s business, competition and latest industry news and trends
Qualifications & Education
  • BA or BS in Advertising, Marketing, Business, New Media or closely related field
  • One to two years of paid search experience; agency experience a plus
  • Previous experience in media research, campaign development, optimization, test plan construction and analysis is preferred
  • Proficient with Microsoft Word, Excel, PowerPoint and/or Keynote
  • Excel experience with Vlookups and Pivot tables preferred
  • Experience with Google AdWords and Bing Ads; experience with Google Analytics a plus
  • Certification in Google AdWords preferred, but not required
  • Experience and passion for marketing and achieving direct response objectives
  • Demonstrated strong written, oral communication and presentation skills
  • Ability to analyze raw data, formulate insights and provide recommendations
The i.d.e.a. Way
  • Health, dental and vision insurance; 401(k)
  • Commitment to continued professional development of all employees
  • Great company culture that includes
  • Opportunity to work with interesting and meaningful clients
  • Located in a cool location (Little Italy) with free designated parking
  • Summer Fridays!

Apply Now

Job Code2018-0010
Job TitlePaid Media Coordinator
Please upload your resume here: (.doc,.docx,.txt,.xls,.xlsx,.pdf only please)

Voluntary Self-Identification

Completion of this information is voluntary and is not a requirement. This information will in no way affect the decision regarding your application. This information will be kept confidential.