QUESTION #1: When are copywriters happy?
ANSWER #1: When they’re on set.
QUESTION #2: When are copywriters happiest?
ANSWER #2: When they’re on a comedy set.
We’ve spent the last week ambitiously working to unveil Harrah’s amazing new resort while also baking in a little ‘problem-solution’ comedy. I can’t talk too much more about the campaign at this time, but it did make me think about how we creatively maximize humor – for the sake of a higher purpose – in advertising.
Based on my last post on video production tips, I find people like lists.
Maybe I like them more than “people” but it seems to work for me, so here we go again. Today we cover comedy on a ‘commercial production’: