The growth of social media may be getting all the headlines these days, but TV news is still big business.
Television coverage is a great tool to increase awareness and visibility, and provides a valued third-party endorsement. TV hits help create great video content for brands that can be used across social media channels.
So how can you or your clients land television coverage? It is a different medium than print journalism, and requires a tailored approach. Television producers and reporters have different needs and it’s essential to speak their language. Here are some guidelines to keep in mind when targeting television coverage.
7 Tips to Land TV News Coverage