We’ve been called an agency.
A team of creative consultants.
And an integrated something or other.

Truth is, we’re a collection of experienced maestros and misfits who rally around courageous, meaningful work that connects to people.

STRATEGY
CREATIVE
DESIGN
CLIENT PARTNERSHIP
DIGITAL
PUBLIC RELATIONS
MEDIA
SOCIAL
VIDEO
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Jonathan Bailey

Founder/Chief Relationships Officer
Jonathan Bailey began his career in marketing communications emptying wastebaskets. That’s how badly he wanted to break into this business. With over 30 years experience serving on both client and agency sides Jon directs the Relationships team focusing the agency’s attention on each and every brand partner.
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Ryan Berman

Founder/Chief Creative Officer
Ryan Berman spent eight years in New York City working on both sides of the brain—first in business development and client services before making the switch into the creative department. Ryan then crossed the country to San Diego where he became founder and chief creative officer of creative boutique Fishtank, prior to forming i.d.e.a.
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Indra Gardiner Bowers

Founder/Chief Executive Officer
For more than 20 years Indra Gardiner has led clients through creative thinking and executions in the fields of public relations and social media. She is a strategist, a writer and a realist (not easy in an office full of creative people). She focuses on the integration of social media, digital thinking and marketing strategy.
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E Slody

SVP/Executive Creative Director

For the last 15 years, E has worked at and led some of the top creative departments in the country. He has won every major award in the industry, from Cannes to the Effies, and has a multifaceted brand experience background including: Pepsi, Mountain Dew, Norton Security, Sprint, GE, Kraft, UPS, EA Games, Under Armour, T-Mobile, Arby’s, and Samsung. E is a driven Creative Director with a passion to develop the best creative work out there. Integrated campaigns, film and digital work are his expertise, and he’s had the privilege of working with some of the most innovative minds in the industry to create strategic, creative, and fun campaigns that build (and rebuild) brands.

For the last 15 years, E has worked at and led some of the top creative departments in the country. He has won every major award in the industry, from Cannes to the Effies, and has a multifaceted brand experience background including: Pepsi, Mountain Dew, Norton Security, Sprint, GE, Kraft, UPS, EA Games, Under Armour, T-Mobile, Arby’s, and Samsung. E is a driven Creative Director with a passion to develop the best creative work out there. Integrated campaigns, film and digital work are his expertise, and he’s had the privilege of working with some of the most innovative minds in the industry to create strategic, creative, and fun campaigns that build (and rebuild) brands.

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E Slody

SVP/Executive Creative Director
For the last 15 years, E has worked at and led some of the top creative departments in the country. He has won every major award in the industry, from Cannes to the Effies, and has a multifaceted brand experience background including: Pepsi, Mountain Dew, Norton Security, Sprint, GE, Kraft, UPS, EA Games, Under Armour, T-Mobile, Arby’s, and Samsung. E is a driven Creative Director with a passion to develop the best creative work out there. Integrated campaigns, film and digital work are his expertise, and he’s had the privilege of working with some of the most innovative minds in the industry to create strategic, creative, and fun campaigns that build (and rebuild) brands.
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Amy Winhoven

SVP/Head of Strategic Planning
Across 18 years in advertising Amy Winhoven has worked on some of America’s biggest brand icons. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP head of planning, Amy worked at Saatchi & Saatchi running global brand planning.
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Sean McGrath

VP/Account Management
A 20-year veteran of advertising, Sean advances courageous ideas while leading the charge on our agency’s integrated model. Equal parts right-brain and left-, Sean brings strategic insight and creative problem solving to clients’ thorniest marketing challenges. He has been instrumental in the long-term success of Gatorade, SC Johnson, Tropicana, McDonald’s, Coors Light, Miller Lite, Midas, Sara Lee, and KFC among others. Sean's credits include a number of brand turnarounds, one of which earned an Effie award. His prior agency experience extends across FCB Worldwide, as well as Omnicom Group agencies. Outside of the office, Sean is an avid sailor, average golfer and lifelong Cubs fan.
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Michaela Krams

VP/Media

With more than 19 years in media strategy, Michaela Krams juggles agency life with raising four boys. Her focused approach to developing impactful marketing campaigns highlights strategy development, tactical implementation, and campaign measurement across diverse global and local media channels. She works with integrated teams to achieve objectives on time and on budget. Most recently, she worked at Horizon Media as VP and brand group director, leading the Jack in the Box team. Prior to that, Michaela was at Carat working on retail, travel and entertainment accounts. Michaela graduated magna cum laude from UCLA.

With more than 19 years in media strategy, Michaela’s focused approach to developing impactful marketing campaigns highlights strategy development, tactical implementation and campaign measurement across diverse global and local media channels, working with integrated teams to achieve client objectives on time and on budget.

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Michaela Krams

VP/Media
With more than 19 years in media strategy, Michaela’s focused approach to developing impactful marketing campaigns highlights strategy development, tactical implementation and campaign measurement across diverse global and local media channels, working with integrated teams to achieve client objectives on time and on budget.
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Alisa Bartholomew

Director/Digital Media
With over a decade of proven success in developing strategic, effective and creative campaigns through traditional and new media, Alisa Bartholomew heads the digital media team at i.d.e.a. She comes from a unique background, including an education in attitudes and persuasion that influences her approach to clients’ communication with audiences. An adaptable forward thinker, Alisa is constantly on top of the evolving landscape of new media and measurement. She has worked for well-known brands such as Adidas, Nike, Caesar’s Entertainment, and more.
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Danielle Nuzzo

Director/Public Relations + Social Media
Danielle has 10+ years in brand communications and digital storytelling. A native New Yorker, her PR career started by working for Porter Novelli, PricewaterhouseCoopers, Interbrand and Absolut Spirits. Danielle has managed digital-word-of-mouth campaigns for Vitaminwater, Coca-Cola, Kraft Foods and NBC Universal. Before joining i.d.e.a., Danielle worked as a full-time marketing and communications consultant for several brands in the fashion and lifestyle space.
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Recognition

One ShowMerit AwardInnovation Alliance

OBIE AwardsFinalistPentel

OBIE AwardsFinalistInnovation Alliance

ADDY AwardsBest of ShowPentel

ADDY AwardsBest of ShowInternational Motorcycle Shows

ADDY AwardsSilverInnovation Alliance

Adrian AwardsGoldMajor League Baseball

Adrian AwardsGoldHarrah's Resort Southern California

Adrian AwardsGoldHotel del Coronado's Del Beach

PR Week AwardsBest Use of Broadcast/Video ContentInternational Motorcycle Shows

Digital/Social PR Awards of ExcellenceInternational Motorcycle Shows

Digital OOH AwardsFinalistPentel

Davey AwardsSilverHarrah's Resort Southern California

PRSA Bernays AwardsMajor League Baseball

PRSA Bernays AwardsSan Diego Museum of Art

PRSA Bernays AwardsSeaport Village

AMY AwardsBest of ShowHarrah's Resort Southern California

Brand Diego AwardsAgency of the Yeari.d.e.a.

Telly AwardsInternationalQualcomm

Telly AwardsInternationalMuseum of Contemporary Art San Diego

Telly AwardsInternationalSan Diego Museum of Art