(Photo credit: @FeralCreature)
Influencer Marketing is a lot like a home renovation – it usually takes double the amount of time and budget than you originally anticipated. But don’t let that discourage you. The investment can yield incredibly inspiring results when done right.
Today, most brands are leveraging some form of influencer marketing as part of their communications strategy. eMarketer reports that $570 million was spent last year on influencer marketing on Instagram alone (source: Digiday).
With the increasing popularity of visual platforms like Instagram, Snapchat and YouTube, brands are struggling to create all of the content that is needed to populate these channels on a daily basis. All of this need for content created a ripe opportunity for the birth of Influencer Marketing as we know it.
How To Run an Influencer Marketing Campaign: