Instead of just rebranding a resort property, we renamed the entire territory it was built on. That’s how Funner, California was born. We put the emotion of having fun on the map, literally. So to generate instant awareness for this new destination, how do we unveil this to the world in a compelling way?
Once we knew we were creating a new magical “city,” we felt it was only right to have a mayor. A place called Funner needs a mayor who’s true to its name. The Hoff was perfect for this launch. David Hasselhoff brought his legendary pop culture status and larger than life charm to Funner, California as the first official mayor, starring in TV spots and surprising guests with unexpected visits to the land of fun.