Hotel Del Coronado


The Del is a historic landmark and standard of luxury, but it needed to reposition itself in a dynamic light to appeal to the younger affluent demographic. The Del’s collection of luxury suites and private cottages, Beach Village, needed fresh awareness as the most exclusive experience in luxury travel.


We privatized the beach, creating exclusive and exciting programming that breathed new life into how guests experienced The Del’s history of luxury. We strategically seeded the opening with megawatt influencers and created buzz through 
top-tier national, regional and local media.


In its first season, Del Beach attracted more than 20,000 new guests and created a source of revenue that did not previously exist, becoming a sought-after ambience and tradition that everyone was talking about.

Hotel del Coronado
Glamour Magazine Cover
One of the most ancient landmarks in California. The Del is ideal for relaxing and enjoying the beach.
Beach Village at The Del
You open your eyes and realize this isnt a dream - youre simply relaxing in a half-moon cabana at the luxurious Hotel Del Coronado
US Airways Cover
Chicago Tribune Cover Story


Harrah’s Resort SoCal



Burger Lounge