Harrah’s Resort SoCal

CHALLENGE

San Diego County has more than a dozen tribal-owned casinos. But Harrah’s was seen as just another face in the crowd. After a $200 million resort transformation, they needed something to show that they were more than just slots and blackjack.

SOLUTION

We launched the First Resort for Fun campaign, telling people to head to Harrah’s whenever they needed an escape. By featuring resort amenities you wouldn’t expect a local casino to have (a spa, a lazy river, a swim-up bar and a 3,000-person concert hall), we made a case for other casinos just being “fun,” while everything at Harrah’s Resort Southern California is “funner.”

RESULTS

We shifted the perception of Harrah’s within the region. More non-gaming folks came out to spend money on resort amenities. Within a few days of launching, Harrah’s 1,107 hotel rooms were 100% booked every weekend. Unsurprisingly, we had fun helping Harrah’s make it happen.

Give Your Boring Side A Wedgie
Our Lazy River Plays On Repeat
Harrahs Resort So Cal Hotel Towers
Harrahs Resort So Cal Pool
Harrahs Funrunner Bus

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