A Dark Horse (Clydesdale?)

Beth Wilkinson // Feb 8 // Press

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Ryan Berman, chief creative officer of advertising firm the i.d.e.a. Brand, noted that a confident woman taking center stage solo in a beer commercial is a new concept and gives Budweiser credit for its less-is-more route that is “a simple, slow zoom that hammers home a meaningful message you can’t really disagree with.”

His opinion? There’s another victor here entirely.

“If you ask me who I think the undeniable winner is with this commercial, it’s Uber,” he said. “I can’t help but imagine Uber CEO Travis Kalanick smiling while watching this.”

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