Featured in Momentology
Tide’s Miracle Stain (2013)
Jon Bailey, Chief Relationships Officer at the i.d.e.a. Brand
Brilliant work by Saatchi & Saatchi three years ago.
What I love about this spot, aside from the incredible entertainment value, is the strategy and planning that went into pulling it off. The team at Saatchi had to plan for several potential outcomes to the playoff games, and line up the star players associated with those teams that might ultimately make it to the Super Bowl in advance. They didn’t know this information in order to shoot the spot until a couple of weeks before the big game and were able to pull the trigger with the right talent in place – what a feat of production in a very short amount of time.