Print Fights Back With a New Advertising Campaign

Heather // May 10 // Insights

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The leaders of five major magazines companies including Condé Nast, Hearst Magazine, Meredith Corporation, Time Inc. and Wenner Media have come together to launch what's considered to be one of the largest print advertising campaigns ever created. The goal: to promote vitality of magazines as a medium. "Magazines, The Power of Print" campaign has just begun rolling out its phase one ads this month. Over 100 participating titles will run the ads over the next seven months. Accompanying each ad is the campaign's logo which is a combination of multiple magazines typograhies.

As someone who still believes strongly in traditional advertising, I couldn't be more thrilled to see publications putting on a united front and taking a stand against some of the misconceptions people have about the current state of print advertising. It's not a dying breed. Just as the Internet grows, so do magazines. Magazines are constantly evolving in their own way to offer advertisers unique and different opportunities to reach their consumers. It goes without saying that traditional advertising continues to hold a significant place in our society. So while some say that the Internet will eventually take the place of print, it remains clear that the chances of this happening are slim to none, thanks in part to campaigns like this.

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