Sometimes in our industry you get the chance to make a true impact, leaving a lasting impression on people’s lives. No, I don’t mean the “created a cat meme that caught fire” way (though that’s definitely another kind of accomplishment); I’m talking about making a difference in the lives of people – right in your own backyard.
As a certified B Corp this aligns with our ongoing commitment to better the community in which we work, live and play, so we are excited to share that we are working with Father Joe’s Villages, an incredible nonprofit providing housing, employment services, health and wellness, childcare and other critical services to people who are homeless. The organization provides more than 1 million meals to more than 10,000 San Diegans annually. Moreover, they helped more than 800 people move into permanent housing last year, and they help ensure 1,000 people don’t have to sleep on the streets every single day.
Needless to say we’re thrilled to be working with Father Joe’s Villages and looking forward to making an even greater impact in the region together. For now, we are starting a media campaign for the remainder of 2016 through February. At the same time, we’ll be working closely with the Father Joe’s Villages on a brand new, comprehensive creative campaign for early 2017 and beyond.
We can’t share much more for now, but we’re looking forward to sharing the process and more about Father Joe’s Villages as the new campaign rolls out in the coming months. Stay tuned!
If you’d like to learn more about Father Joe’s Villages and its impact, click here.