IDEA was tasked with rebranding the popular resort and casino, Harrah’s Resort So Cal. Instead of doing more of the same destination-based work in the category to show how fun the resort is, we decided to do something very different: We renamed the entire destination. Funner, California is now a place all its own. Our first broadcast teaser, with David Hasselhoff as the inaugural mayor, launched in May. Through Mayor Hoff and the brand TV coming soon, we’re putting Funner on the map, literally.