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Oh hey, remember i.d.e.a.? The San Diego shop continued its pattern of poaching members of the Saatchi & Saatchi organization this month by hiring former Team One group account director Nathan Smith to serve as its new VP of client partnerships.
i.d.e.a. then produced this video to announce his hire. It includes some of Smith’s legitimate thoughts on integrated marketing and, for entertainment value, a bit of Scorpions nostalgia.