"Best of Show" Repeats!

Deena Betcher // Mar 10 // Work

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"Best of Show" 3 of the last 5 years

We’re proud to share that last Friday, we were recognized with the highest honors at the annual SDX American Advertising Awards (aka the ADDYs) for our integrated work with Major League Baseball, Pentel, Qualcomm, Innovation Alliance, Burger Lounge, and Harrah’s Southern California Resort.

With six GOLD, eight SILVER, one BRONZE, two People’s Choice, and the most sought after Best of Show, totaling an impressive 18 awards, we collected the most awards for a single agency. This was truly a team effort!

Our Pentel’s “What’s Your Point?” campaign received six awards including Best of Show. The work inspired consumers to transmit their handwritten note to the world through first-to-market interactive kiosks, that included a mobile messaging app which developed custom hand-drawn emojis.

Awards won by i.d.e.a. at the 2017 ADDYs include:

  • BEST OF SHOW Cross Platform
    • “What’s Your Point?” (Pentel)
  • GOLD Out-of-Home & Ambient Media
    • “What’s Your Point?” (Pentel)
  • GOLD Out-of-Home & Ambient Media
    • INO-V8 (Save the Inventor, Innovation Alliance)
  • GOLD Elements of Advertising: User Experience
    • INO-V8 (Save the Inventor, Innovation Alliance)
  • GOLD Elements of Advertising: Visual Illustration Series
    • “What’s Your Point?” (Pentel)
  • GOLD Cross Platform: Integrated Campaign
    • INO-V8 (Save the Inventor, Innovation Alliance)
  • GOLD Cross Platform: Integrated Campaign
    • “What’s Your Point?” (Pentel)
  • PEOPLE’S CHOICE Film, Video & Sound
    • Hop Heads and Dreads (Harrah’s Resort SoCal)
  • PEOPLE’S CHOICE Cross Platform
    • “What’s Your Point?” (Pentel)
  • SILVER Online / Interactive: Self Promotion
    • i.d.e.a. Website
  • SILVER Elements of Advertising: Still Photography
    • Faces of Qualcomm (Qualcomm)
  • SILVER Elements of Advertising: Visual Illustration
    • Future Meets a Higher Standard (Qualcomm)
  • SILVER Out-of-Home & Ambient Media: Single Event
    • Enshrine Mine (Major League Baseball)
  • SILVER Sales & Marketing
    • SR76 Packaging (SR76 Beerworks)
  • SILVER Film, Video & Sound: Internet Commercial
    • Grass Fed Cows (Burger Lounge)
  • SILVER Film, Video & Sound: TV Advertising
    • Idea Theft (Save the Inventor, Innovation Alliance)
  • SILVER Online / Interactive: APPS
    • “What’s Your Point?” (Pentel)
  • BRONZE Film, Video & Sound
    • Hop Heads and Dreads (Harrah’s Resort SoCal)

You can find a full recap at Times of San Diego.

 

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