Social Media Spring Cleaning Checklist

Stephanie Garcia // Mar 28 // Insights

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Spring has finally sprung and this year, I challenge you to go beyond removing clutter from your home and take a stab at cleaning up your company's pr

In the first quarter of the year, Facebook has already made changes to its platform such as its News Feed, Cover Photo guidelines and the beta release of Graph Search. Let's not forget the new layouts that rolled out for LinkedIn and Pinterest and Instagram's new web feed. To give you a head start, I've created a social media spring cleaning checklist that applies to most social networks. If there's anything else you'd like to add to the list or if you have trouble finding where to make changes, add your suggestion/feedback in the comments section below.

Basic Setup

  • Manage admin access. Review who has permission to access your social channels and remove people that are no longer a part of your team. That includes agency partners and old interns. For Facebook, Page managers can assign five different levels of admin access, each with different abilities such as reporting access only. For a detailed list of Facebook Admin Roles, visit Managing Facebook Admins.
  • Update your password. We saw what happened to Burger King last month so take the extra step to avoid getting brand jacked and update your passwords routinely.
  • Check your basic information. Take a moment to ensure your address, phone number, URL is accurate.
  • Refresh your company bio. Did your company receive a special recognition in the last year? If so, highlight company achievements, awards, and key milestones. Let your online audience know what's new.

Content

  • Optimize photos and videos. Make sure your content is categorized, tagged, and has targeted keywords in the description to support your SEO initiatives. If you produce a lot of videos and manage your own YouTube channel, the Creator Playbook is a great resource to have on hand.
  • Update your content assets database. Keep track of all that awesome content you've produced. This includes assets such as videos, infographics, case studies, and testimonials. With an updated database, you can identify opportunities to repurpose content for other channels. In most cases, a blog post that attracted a lot of views and comments can be repurposed into an infographic or be the topic of your next speaking engagement.

Design

  • Review creative assets. From avatars, backgrounds, cover photos to custom app thumbnails—make sure your assets are in line with the platform's image guidelines. Luna Metrics has a comprehensive social media sizing cheat sheet that breaks down the image specs for Facebook, Google+, LinkedIn, Pinterest, Twitter, and YouTube. Also note, Facebook has updated their guidelines on Cover Photos where you can now encourage Fans to "Like" or "Share" your page. Mari Smith's Facebook Page is a great example on how to encourage Fans to like your Page and get notifications.

Engagement

  • Review connections and followers. Pay close attention to who you are connected to and remove/block bots and spammers. JustUnfollow lets you unfollow users that aren't following you back. You can also find inactive Twitter users and unfollow them.
  • Remove outdated apps. Make sure information in custom apps are up to date and that links are not pointing to 404 errors (my biggest pet peeve). If you have apps for expired promotions/contests, remove them.

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