Characteristics of a Great Service Brand

James White // Dec 7 // Insights

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We've already talked about Starbucks and Virgin as significantly different types of Service Brands, but both with common philosophies - delivering value pricing, high quality, fun and innovation, while being authentic and people-oriented.

My question to you is: What are the Service Brands that you respect and aspire to learn from?

A few from me are:

What are their core values and principles that earns respect and loyalty from consumers?

  • Consistency
  • Efficiency
  • Approachability
  • Honesty
  • Consumer-centricity
  • Authenticity

Are you applying these core values and principles to your business and partners?

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