Posts by Author
Nathan Smith came to the advertising industry from the unlikely intersection of psychology and architecture. Beginning his career at The National Ad Council, Nathan grew experience across the board from account management to strategy and analytics, even playing copywriter to the voice of Smokey the Bear. He has been at the helm of both large and small agencies, most recently Saatchi & Saatchi’s Team One, where he developed marketing campaigns for top global brands such as General Mills, American Express, Samsung, Amazon and Electronic Arts. Nathan brings a passion for big ideas and an expertise in strategic thought leadership to i.d.e.a. and our client partners.