great matters

Why You Should Consider Twitter Advertising

For small to medium-sized businesses, carving out money for social media marketing can be scary. But what if you had the opportunity to talk to your customers on a platform where they are already spending time? I’m talking about Twitter.... read more

The Power of Truth

In the fresh autumn chill of Santa Fe, New Mexico, I recently participated in a meaningful team building exercise with several colleagues from i.d.e.a. The experience was a profound reminder of the... read more

Production Geekery: The Freefly MoVI

Here at FortyOneTwenty, we love telling stories. Stories are what drive our passion for this craft.... read more

Standing Up for An Idea

[This story explains how I turned my homemade standing desk into an actual product that allows you to stand up at your computer.... read more

Halloween Madness: Costume Confessional

We take our work scary seriously but not ourselves too seriously. Meet some of the crew who call i.d.e.a. home. Enjoy the below costume-induced snippets from Halloween last Friday. Booooooooooooooooooom! ... read more

5 Dating Tips For Your Email Marketing Strategy

I have to get this off my chest...Brands are misusing their email list. There, I said it.... read more

Identifying an Emerging Consumer Segment: The Unplugged

As the first of a two-part series, I will be using Part I to examine and introduce you to a new consumer segment.... read more

A Donation Request Solution That Works

A couple of weeks ago I was fortunate enough to attend the annual B Corp Champions Retre... read more

Fresh Off the Boat

The lure of the ocean is strong for many landlubbers. In fact, it’s scientifically proven to boost happiness in human beings.... read more

10 Reasons To Attend Social Fresh WEST

When it comes to attending Social Fresh WEST, you probably don’t need much, if any, convincing – we just felt like throwing out some of the perks that come along... read more


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