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Meet The Team: Amy Winhoven

Have you heard about the newest face around the office? Amy Winhoven, our new SVP of strategy and planning, is a cheese-loving girl from Indiana who spent 18 years working at Saatchi & Saatchi.... read more

Haters hate, which may be what your brand needs.

What was the last movie you saw in a theater?Oh, cool. That was a good one. Uneven in the third act, but the lead—boy, he or she really gave a heckuva performance. Three and a half popcorn boxes.Follow-up question: Where did you see it?... read more

6 Tips: How to Stop Boring Your Consumers and Start Romancing Them

People are not crazy about dentists. They certainly don't enjoy stock traders. Lawyers? Pffft. No love for used car salesmen. And people despise marketers. But why?... read more

Mid-Year i.d.e.a. Review

Now that the women’s world cup is over and the country is impatiently waiting for football season (or maybe that’s me), I figured I’d interrupt the dog days of summer with a midyear review of how things are going over here a... read more

How to Engineer a Breakthrough Message

This past Friday, Adweek announced the six finalists vying for the 2015 Emmy Award for Best Commercial.... read more

Is NBC the New Netflix?

By now everyone knows that binge viewing is defined as ice cream eating, wine drinkers who lock it down for at least three hours of non-stop episode viewing of multiple episodes of a single television show.... read more

How An Open Office Slows You Down

It’s a gorgeous day. You and Channing Tatum are sharing an XL tub of Häagen Dazs. The chemistry is off the charts—you are enraptured. As you laugh a bit too hard at Channing’s off-color jokes, a grating, mechanical noise grows in the background.... read more

Timing is everything: Why Netflix granted early release for Orange Is the New Black

The inmates at Litchfield Penitentiary got an early release – for the third season of Orange Is the New Black, that is.... read more

Trash, recycling and artful inspiration at Sustainable Brands 2015

Really. When you have a ballroom full of people whose jobs contain the word sustainable in the title, there is going to be quite a lot of focus on what’s wrong with the planet and what they are all doing (and the rest of us should be doing) to fix it.... read more

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