We’ve been called an agency.
A team of creative consultants.
And an integrated something or other.

Truth is, we’re a collection of experienced maestros and misfits who rally around courageous, meaningful work that connects to people.

STRATEGY
CREATIVE
DESIGN
CLIENT PARTNERSHIP
DIGITAL
PUBLIC RELATIONS
MEDIA
SOCIAL
VIDEO
Jon Bailey

Jonathan Bailey

Founder/Chief Relationships Officer
Jonathan Bailey began his career in marketing communications emptying wastebaskets. That’s how badly he wanted to break into this business. With over 30 years experience serving on both client and agency sides Jon directs the Relationships team focusing the agency’s attention on each and every brand partner.
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Daniel Andreani

Indra Gardiner Bowers

Founder/Chief Executive Officer
For more than 20 years Indra Gardiner has led clients through creative thinking and executions in the fields of public relations and social media. She is a strategist, a writer and a realist (not easy in an office full of creative people). She focuses on the integration of social media, digital thinking and marketing strategy.
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Ryan Berman

Ryan Berman

Founder/Chief Creative Officer
Ryan Berman spent eight years in New York City working on both sides of the brain—first in business development and client services before making the switch into the creative department. Ryan then crossed the country to San Diego where he became founder and chief creative officer of creative boutique Fishtank, prior to forming i.d.e.a.
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Daniel Andreani

SVP/Executive Creative Director

Daniel Andreani is French-Canadian, with the accent to prove it. One of Canada’s top creative directors, he brings more than 20 years of creative excellence to the states. His life's mission is to instill in his teams and clients the courage to be different. Beginning his career as art director at award-winning creative powerhouse TAXI, Daniel later joined creative boutique Sid Lee as creative director and partner, followed by a few years as EVP and executive creative director for BBDO. His brand experience includes Red Bull, Pepsi, M&M’S, Campbell’s Soup, Qualcomm, Chrysler and more. His work has earned major global awards from Communication Arts, Cannes Lions and the ONE Show.

Formerly one of Canada’s top creative directors, Daniel brings more than 20 years of creative excellence to the states. Beginning his career as art director at award-winning creative powerhouse TAXI, Daniel later joined creative boutique Sid Lee as creative director and partner followed by a few years as EVP and executive creative director for BBDO.

Daniel Andreani

SVP/Executive Creative Director
Formerly one of Canada’s top creative directors, Daniel brings more than 20 years of creative excellence to the states. Beginning his career as art director at award-winning creative powerhouse TAXI, Daniel later joined creative boutique Sid Lee as creative director and partner followed by a few years as EVP and executive creative director for BBDO.
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Mike Fennessy

Mike Fennessy

SVP/Creative Experience
With 20 years of experience designing visual communications Mike has left his creative mark on a wide range of brands, and as SVP of Creative Experience he is responsible for the co-development of all creative work at i.d.e.a. His attention to details both big and small is a key element in the agency’s approach to smart timely and on-strategy creative for every brand partner.
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Amy Winhoven

Amy Winhoven

SVP/Head of Strategic Planning
Across 18 years in advertising Amy Winhoven has worked on some of America’s biggest brand icons. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP head of planning, Amy worked at Saatchi & Saatchi running global brand planning.
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Nathan Smith

VP/Client Partnership

Nathan Smith came to the advertising industry from the unlikely intersection of psychology and architecture. Beginning his career at The Ad Council, Nathan grew experience across the board, from account management to strategy and analytics, even playing copywriter to the voice of Smokey the Bear. He has been at the helm of both large and small agencies, most recently Saatchi & Saatchi’s Team One, where he developed marketing campaigns for top global brands such as General Mills, American Express, Samsung, Amazon and Electronic Arts. Nathan brings a passion for big ideas and an expertise in strategic thought leadership to i.d.e.a. and our client partners.

Nathan came to the advertising industry from the unlikely intersection of psychology and architecture. Beginning his career at The Ad Council Nathan grew experience across the board from account management to strategy and analytics. Nathan brings a passion for big ideas and an expertise in strategic thought leadership to i.d.e.a. and our client partners.

Nathan Smith

Nathan Smith

VP/Client Partnership
Nathan came to the advertising industry from the unlikely intersection of psychology and architecture. Beginning his career at The Ad Council Nathan grew experience across the board from account management to strategy and analytics. Nathan brings a passion for big ideas and an expertise in strategic thought leadership to i.d.e.a. and our client partners.
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Michaela Krams

Michaela Krams

VP/Media
With more than 19 years in media strategy, Michaela’s focused approach to developing impactful marketing campaigns highlights strategy development, tactical implementation and campaign measurement across diverse global and local media channels, working with integrated teams to achieve client objectives on time and on budget.
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Amy Antony

Amy Antony

VP/Project Management
A strategic problem solver, Amy has spent the past 12 years in design and advertising agencies overseeing and developing campaign strategies in the hospitality, retail, and restaurant industries. Amy provides oversight and guides our internal agency processes, strengthening our partnerships and negotiating contracts on behalf of i.d.e.a.
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