We’ve been called an agency.
A team of creative consultants.
And an integrated something or other.

Truth is, we’re a collection of experienced maestros and misfits who rally around courageous, meaningful work that connects to people.

STRATEGY
CREATIVE
DESIGN
CLIENT PARTNERSHIP
DIGITAL
PUBLIC RELATIONS
MEDIA
SOCIAL
VIDEO
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Jonathan Bailey

Founder/Chief Relationships Officer
Jonathan Bailey began his career in marketing communications emptying wastebaskets. That’s how badly he wanted to break into this business. With over 30 years experience serving on both client and agency sides Jon directs the Relationships team focusing the agency’s attention on each and every brand partner.
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Ryan Berman

Founder/Chief Creative Officer
Ryan Berman spent eight years in New York City working on both sides of the brain—first in business development and client services before making the switch into the creative department. Ryan then crossed the country to San Diego where he became founder and chief creative officer of creative boutique Fishtank, prior to forming i.d.e.a.
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Indra Gardiner Bowers

Founder/Chief Executive Officer
For more than 20 years Indra Gardiner has led clients through creative thinking and executions in the fields of public relations and social media. She is a strategist, a writer and a realist (not easy in an office full of creative people). She focuses on the integration of social media, digital thinking and marketing strategy.
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Amy Winhoven

SVP/Head of Strategic Planning

Across 18 years in advertising, Amy Winhoven has worked on some of America’s biggest brand icons: Tide, Cheerios, Kodak, Wendy’s, Pillsbury and more. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP, head of planning, Amy worked at Saatchi & Saatchi running global brand planning for Procter & Gamble’s global fabric care business. Amy has contributed to many all-star branding efforts and has won seven Effies and was recognized at Cannes on five occasions.

Across 18 years in advertising Amy Winhoven has worked on some of America’s biggest brand icons. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP head of planning, Amy worked at Saatchi & Saatchi running global brand planning.

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Amy Winhoven

SVP/Head of Strategic Planning
Across 18 years in advertising Amy Winhoven has worked on some of America’s biggest brand icons. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP head of planning, Amy worked at Saatchi & Saatchi running global brand planning.
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Sean McGrath

VP/Account Management
A 20-year veteran of advertising, Sean advances courageous ideas while leading the charge on our agency’s integrated model. Equal parts right-brain and left-, Sean brings strategic insight and creative problem solving to clients’ thorniest marketing challenges. He has been instrumental in the long-term success of Gatorade, SC Johnson, Tropicana, McDonald’s, Coors Light, Miller Lite, Midas, Sara Lee, and KFC among others. Sean's credits include a number of brand turnarounds, one of which earned an Effie award. His prior agency experience extends across FCB Worldwide, as well as Omnicom Group agencies. Outside of the office, Sean is an avid sailor, average golfer and lifelong Cubs fan.
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Michaela Krams

VP/Media
With more than 19 years in media strategy, Michaela’s focused approach to developing impactful marketing campaigns highlights strategy development, tactical implementation and campaign measurement across diverse global and local media channels, working with integrated teams to achieve client objectives on time and on budget.
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Scott “Scojo” Johnson

Director/Creative Director

With a Masters Degree and more than 17 years experience in the advertising industry, Scojo has led projects for some of the world’s biggest brands- P&G, Miller Coors, Converse, Petco, Qualcomm, Eddie Bauer, Toyo Tires and more. His experience includes a vast knowledge of media, from traditional broadcast to high-impact social campaigns designed to help challenger brands grab market share in unconventional ways. Over the years, Scojo has been recognized by several national and international award shows. Scojo believes the biggest ideas can often be found within areas that might seem mundane to others. He believes there’s no excuse not to come up with a big idea- you other love the challenge or you don’t.

With a Masters Degree and more than 17 years experience in the advertising industry, Scojo has led projects for some of the world’s biggest brands- P&G, Miller Coors, Converse, Petco, Qualcomm, Eddie Bauer, Toyo Tires and more. His experience includes a vast knowledge of media, from traditional broadcast to high-impact social campaigns designed to help challenger brands grab market share in unconventional ways. Over the years, Scojo has been recognized by several national and international award shows. Scojo believes the biggest ideas can often be found within areas that might seem mundane to others. He believes there’s no excuse not to come up with a big idea- you other love the challenge or you don’t.

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Scott “Scojo” Johnson

Director/Creative Director
With a Masters Degree and more than 17 years experience in the advertising industry, Scojo has led projects for some of the world’s biggest brands- P&G, Miller Coors, Converse, Petco, Qualcomm, Eddie Bauer, Toyo Tires and more. His experience includes a vast knowledge of media, from traditional broadcast to high-impact social campaigns designed to help challenger brands grab market share in unconventional ways. Over the years, Scojo has been recognized by several national and international award shows. Scojo believes the biggest ideas can often be found within areas that might seem mundane to others. He believes there’s no excuse not to come up with a big idea- you other love the challenge or you don’t.
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Alisa Bartholomew

Director/Digital Media
With over a decade of proven success in developing strategic, effective and creative campaigns through traditional and new media, Alisa Bartholomew heads the digital media team at i.d.e.a. She comes from a unique background, including an education in attitudes and persuasion that influences her approach to clients’ communication with audiences. An adaptable forward thinker, Alisa is constantly on top of the evolving landscape of new media and measurement. She has worked for well-known brands such as Adidas, Nike, Caesar’s Entertainment, and more.
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Danielle Nuzzo

Director/Public Relations + Social Media
Danielle has 10+ years in brand communications and digital storytelling. A native New Yorker, her PR career started by working for Porter Novelli, PricewaterhouseCoopers, Interbrand and Absolut Spirits. Danielle has managed digital-word-of-mouth campaigns for Vitaminwater, Coca-Cola, Kraft Foods and NBC Universal. Before joining i.d.e.a., Danielle worked as a full-time marketing and communications consultant for several brands in the fashion and lifestyle space.
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