We’ve been called an agency.
A team of creative consultants.
And an integrated something or other.

Truth is, we’re a collection of experienced maestros and misfits who rally around courageous, meaningful work that connects to people.

STRATEGY
CREATIVE
DESIGN
CLIENT PARTNERSHIP
DIGITAL
PUBLIC RELATIONS
MEDIA
SOCIAL
VIDEO
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Jonathan Bailey

Founder/Chief Relationships Officer
Jonathan Bailey began his career in marketing communications emptying wastebaskets. That’s how badly he wanted to break into this business. With over 30 years experience serving on both client and agency sides Jon directs the Relationships team focusing the agency’s attention on each and every brand partner.
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Ryan Berman

Founder/Chief Creative Officer
Ryan Berman spent eight years in New York City working on both sides of the brain—first in business development and client services before making the switch into the creative department. Ryan then crossed the country to San Diego where he became founder and chief creative officer of creative boutique Fishtank, prior to forming i.d.e.a.
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Indra Gardiner Bowers

Founder/Chief Executive Officer
For more than 20 years Indra Gardiner has led clients through creative thinking and executions in the fields of public relations and social media. She is a strategist, a writer and a realist (not easy in an office full of creative people). She focuses on the integration of social media, digital thinking and marketing strategy.
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Amy Winhoven

SVP/Head of Strategic Planning

Across 18 years in advertising, Amy Winhoven has worked on some of America’s biggest brand icons: Tide, Cheerios, Kodak, Wendy’s, Pillsbury and more. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP, head of planning, Amy worked at Saatchi & Saatchi running global brand planning for Procter & Gamble’s global fabric care business. Amy has contributed to many all-star branding efforts and has won seven Effies and was recognized at Cannes on five occasions.

Across 18 years in advertising Amy Winhoven has worked on some of America’s biggest brand icons. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP head of planning, Amy worked at Saatchi & Saatchi running global brand planning.

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Amy Winhoven

SVP/Head of Strategic Planning
Across 18 years in advertising Amy Winhoven has worked on some of America’s biggest brand icons. Her strong belief in authentic storytelling as an insight-gathering tool—not just a marketing lever—has helped her propel brands forward. Before joining i.d.e.a. as SVP head of planning, Amy worked at Saatchi & Saatchi running global brand planning.
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Nathan Smith

VP/Client Partnership
Nathan came to the advertising industry from the unlikely intersection of psychology and architecture. Beginning his career at The Ad Council Nathan grew experience across the board from account management to strategy and analytics. Nathan brings a passion for big ideas and an expertise in strategic thought leadership to i.d.e.a. and our client partners.
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Michaela Krams

VP/Media
With more than 19 years in media strategy, Michaela’s focused approach to developing impactful marketing campaigns highlights strategy development, tactical implementation and campaign measurement across diverse global and local media channels, working with integrated teams to achieve client objectives on time and on budget.
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Scott “Scojo” Johnson

0/Creative Director

With a Masters Degree and more than 17 years experience in the advertising industry, Scojo has led projects for some of the world’s biggest brands- P&G, Miller Coors, Converse, Petco, Qualcomm, Eddie Bauer, Toyo Tires and more. His experience includes a vast knowledge of media, from traditional broadcast to high-impact social campaigns designed to help challenger brands grab market share in unconventional ways. Over the years, Scojo has been recognized by several national and international award shows. Scojo believes the biggest ideas can often be found within areas that might seem mundane to others. He believes there’s no excuse not to come up with a big idea- you other love the challenge or you don’t.

With a Masters Degree and more than 17 years experience in the advertising industry, Scojo has led projects for some of the world’s biggest brands- P&G, Miller Coors, Converse, Petco, Qualcomm, Eddie Bauer, Toyo Tires and more. His experience includes a vast knowledge of media, from traditional broadcast to high-impact social campaigns designed to help challenger brands grab market share in unconventional ways. Over the years, Scojo has been recognized by several national and international award shows. Scojo believes the biggest ideas can often be found within areas that might seem mundane to others. He believes there’s no excuse not to come up with a big idea- you other love the challenge or you don’t.

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Scott “Scojo” Johnson

0/Creative Director
With a Masters Degree and more than 17 years experience in the advertising industry, Scojo has led projects for some of the world’s biggest brands- P&G, Miller Coors, Converse, Petco, Qualcomm, Eddie Bauer, Toyo Tires and more. His experience includes a vast knowledge of media, from traditional broadcast to high-impact social campaigns designed to help challenger brands grab market share in unconventional ways. Over the years, Scojo has been recognized by several national and international award shows. Scojo believes the biggest ideas can often be found within areas that might seem mundane to others. He believes there’s no excuse not to come up with a big idea- you other love the challenge or you don’t.
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Alisa Bartholomew

Director/Digital Media
With over a decade of proven success in developing strategic, effective and creative campaigns through traditional and new media, Alisa Bartholomew heads the digital media team at i.d.e.a. She comes from a unique background, including an education in attitudes and persuasion that influences her approach to clients’ communication with audiences. An adaptable forward thinker, Alisa is constantly on top of the evolving landscape of new media and measurement. She has worked for well-known brands such as Adidas, Nike, Caesar’s Entertainment, and more.
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Lauren Fimbres Wood

Director/Public Relations
Before coming to i.d.e.a., Lauren Fimbres Wood spendt eight years managing the PR division at Chicago’s TeamWorks Media. She has developed and executed award-winning PR campaigns for clients such as the Bank of America Chicago Marathon, Levy Restaurants, Crown Imports (Corona, Pacifico, St. Pauli Girl) and the video game Big Buck Hunter. Her media relations efforts and big picture thinking resulted in placements with NBC’s “Today,” CNN, New York Times, Wall Street Journal, E!’s “Chelsea Lately,” ESPN the Magazine and more. She has also supported PR for high-profile events, including the Super Bowl, Kentucky Derby, U.S. Open, MLB All-Star Game and Grammy Awards.
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