At this year’s Social Fresh Conference there was a ton of great and helpful information shared by the speakers. The following are a handful of the reminders and tips I picked up relating to the importance of images in social media.
We are a visual consuming society. Smartphones and the thousands of photo apps out there are making it easier than ever for us to create great visuals from our phones.
Here are seven apps Sarah Evans loves for creating great visuals from the phone:
People love quotes, questions and quips – or what Sarah refers to as the triple threat. Decorate your images with them and people will eat them up.
I cannot tell you how many restaurants I visit where I’m a captive audience and all they list are the social icons, but they don’t tell me their handle or address. Don’t make people work to engage with you!
With more than 350 million photos uploaded each day to Facebook, you have to make it easy for your fans. During his presentation on “Social Media Is Your Mobile Strategy,” Tim Hayden had everyone in the room nodding their heads and taking notes. Tips from Tim included:
Tim also spent some time talking about hashtags. They have gained wide acceptance and use in the past year, especially on Instagram and Facebook. Assimilate with what people are already using for your location or product. You also don’t necessarily have to create branded hashtags. Here are a few hashtags to consider:
Just as you define your brand tone and personality for social, you should define your photo style. Sarah encourages brands to define their style with something as easy as how they filter pictures.