I don’t blame my coworkers for looking at me strangely when I came back from Gamification Summit and started talking about how cool Memecube was.
If you’ve never heard of Memecube, you’d think it was some type of Rubik’s cube made up of Internet memes—although, that does sound like a really fun accessory to have on your desk. No, Memecube is even cooler than that. Let me explain…
If you’ve attended a marketing conference within the last three years, you’re probably familiar with the standard Twitter wall. If you haven’t seen one before, it’s when organizers project tweets from the event on a monitor to spark interactions among attendees and generate more buzz online.
Sometimes vendors will even hop on and host a hashtag contest to join the conversation.
— bunchball (@Bunchball) April 18, 2013
The downside of most Twitter walls is that you can’t distinguish which tweets are coming from the session you’re in or the one down the hall, so tweets get all mixed up. For individuals unable to attend the event in person and following the hashtag instead, this can be a little annoying.
And let’s not forget about spammers. As soon as a hashtag becomes a Trending Topic, it’s susceptible to porn bots and jokesters. If the event organizers aren’t using a Twitter Wall platform to moderate tweets and deter bots, the conference experience takes a hit.
While it’s fun to live tweet an event, network with other attendees and grow your followers, when the conference is over all of those tweets are forgotten.
So how do you solve this problem?
Leave it to Gabe Zichermann, CEO at the Gamification Co, and the crew at Dopamine to come up with a platform that solves this issue while injecting some fun.
There are three things that Gabe hates about conferences:
That’s why GSummit has 18 minute presentations, food trucks, and Memecube.
Unfortunately, Truck Norris is only available in L.A. – maybe next year friends!
Imagine an app that integrates a conference schedule with Twitter and features gaming mechanics such as points, badges, and leaderboards to drive attendee engagement. That’s Memecube. Attendees can “check in” at a session, post comments, retweet comments made by other attendees and compete for rewards.
The platform itself becomes a real-time feedback loop for attendees and speakers because the system can track BITES: buzz, influencers, topics, engagement, and speakers.
By Day 2 of the conference, attendees were able to
stake out who their competition was.
On Day 3, the Top 10 Influencers won a secret session to meet Gabe Zichermann.
See anyone familiar?
Memecube tracks all of the above and keeps the bots out. And last but not least, all of the tweets are still there on Memecube. So if you decide to watch the GSummit videos online, you can still see what others had to say on the app.
Memecube is a pretty slick platform; however, there are a few things Dopamine can do to improve to improve the platform such as:
If you attended the conference, what else would you recommend?
Here are the stats on what went down: