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Fee, fie, foe, fum...


James White


May 08, 2013


Our Thinking, Advertising

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I want to explore the realm of fairytales again and see if any of their sub-contexts ring true in the world of advertising.

Let me ask you, what fairytale does this make you think of?

Fee, fie, foe, fum, I smell the blood of an Englishman...

The thirteen Colonies winning the American War of Independence against the Kingdom of Great Britain, or Jack and the Beanstalk? Let's go with the story of Jack, as I'm not sure if I believe the fairytale of the War of Independence.

Jack and the Beanstalk is an interesting fable of hardship, opportunity, perseverance, and reward. As we crawl, walk and run through our Agency lives, where do our connection points and truths lie? Are there times that we feel like we're running from the giant or trading our cow for some magic beans? As in life, we need to distinguish the real opportunities and how we might prosper from them.

Who's going to help or hinder, love or loathe? Is there really a gift without consequence or a hen that lays the proverbial 'golden egg'? And if not, what are the consequences of blindly venturing into unknown territories.

As the agency landscape changes and clients demand more for less and faster - we as creative thinkers and problem slayers need to take a step back and ask, "Do we want to be a Giant that is old and slow and falls to his death?" Or, "Do we want to be the nimble adventurous Jack that seeks opportunity and takes calculated risk to prosperous?"

Let's define our own destiny, not in fairytales but in reality, and start questioning client demands, challenging the status quo and realizing our own agency's potential to be a change agent for great award winning work that lays the proverbial 'golden egg'.

Be careful though, clients are giants and ... Be us alive or be us dead, they'll grind our bones to make their bread!

Do it right and... you'll find:

i. nspiration : from the man with the 'magic beans'

d. etermination: to scale the proverbial 'bean stalk'

e. scape: from the terrifying 'giant'

a. bundance: from the 'golden eggs'

Image Source: Jack the Giant Slayer

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