great matters


Are You Asking The Right Questions?

// February 8, 2013 // Advertising, Our Thinking // Comments Off

What, When, Why and How

These are some of the most powerful questions when exploring Brand Partner challenges.


These questions lead you down the path to unlimited creativity, true integration and ultimately campaign success – because you better understand the challenge/s at hand and know how to potentially solve them.

At i.d.e.a. we ask these questions at the start of the process, not after the first review. Without asking these questions, at the right time, you’re setting yourself and your brand partner up for failure from the word go. Not the best strategy to forge long-lasting relationships with your brand partners.

What do you think? Why do you think it? When and How are you going to get back to me?


    author bio

    VP / Brand Management @ i.d.e.a. From across-the-pond to, now, San Diego, James has over 15 years of fully integrated experience on both agency and blue-chip brands. A strategic brand director and relationship builder, James is an energetic advocate for the best talent, the best ideas and the best cross-functional process to drive client results. A former pilot for the RAF and pro rugby player, James is not a dull boy. Chocks away!