Facebook Graph Search, is a new way to search on Facebook that allows users to search not just by name but by people, photo, places, and interests. Users can perform specific search queries that connect the dots between people in their network and information shared publicly on the social graph such as likes, interests, and activities.
For example, if I want to go to pilates this weekend and invite a few friends, I can search for “My friends that live in San Diego that like pilates.” Any of my friends that indicated in their profile that they lived in San Diego and like pilates will appear in the results.
I can even plan ahead on where we could go for lunch after pilates by refining my search to, “Restaurants near The Pilates Room, San Diego” and garner results for restaurants that my friends have checked-in to or are fans of.
Now that we understand how Graph Search can be used when it hits mainstream, it’s important that companies set aside time for Facebook Graph Search Optimization and update their Facebook Brand Pages now for maximum visibility. Below are a few tips on how you can get your Facebook Page ready for Graph Search.
Update Facebook Page Info
Make sure details about your brand are up to date:
Optimize Photos and Videos
Users will be able to search for photos and videos related to brands:
Publish Content Directly on Facebook
After announcing Graph Search, Facebook advised businesses to share content directly on their Pages because, “Only photos and videos shared on your Page can appear as results for photo and video-related searches.”
Strengthen Your Page Connections
Ensure that fans are interacting with your content as check-ins and likes will appear in results:
Have any other tips on how to optimize Facebook Brand Pages for Graph Search? Feel free to leave a suggestion in the comments below.