We hold many, many brainstorms and know from experience that being a great brainstorm leader is not instinctive, but a skill that must be learned over time. And keeping good brainstorms going is an even harder art to master.
We wanted to develop a tool that would not only hold all of our brainstorm tips, but would also help our staff plan and implement idea sessions internally.
We wanted something portable that could be taken from meeting to meeting with the flexibility to be used with groups or on an individual basis.
We decided to divide the app into two parts—tips and prompts.
Having virtually no budget to finance the app, we had to get creative. We wound-up doing a trade with app developer Randy Hsiao who programmed the app in exchange for design work.
We then held an agency-wide brainstorm to collect ideas for tips and prompts. Afterwards, the team working on the project spent several late nights pouring through all the ideas and selecting the most effective ones to appear in the app.
The app was such a popular tool for us internally, we decided to share it with anyone needing to come up with a great idea. We gave it to our clients, partner agencies and even offered it to attendees at the 2011 AAF Conference in San Diego.
Brain Grease is currently available on iPhone, iPad and iPod Touch.