I recently had the opportunity to sit down and chat with Sean Monzet from NBC. Sean was listed as one of the 50 People to Watch in 2011 by San Diego Magazine and has been helping NBC move into the digital space by integrating their media offerings. Take some time between meetings to check out the 3 videos below. Sean has some excellent insight into utilizing multiple channels and the digital space to support local marketing efforts for both small and large campaigns.
Video One: This first video covers some of the recent changes in media habits and how marketers should think about reaching audiences locally.
Video Two: The interactive landscape is changing and consumers have become much smarter about how they interact with advertisers in the space. Branded (sponsored) content has become a valuable tool that allows advertisers to reach their audience without being interruptive. It also provides excellent engagement with the brand, allowing for better communication with the consumer. In this clip, Sean provides background on recent programs he has seen work well in this space.
Video Three: NBC recently launched, with great success, two entities focused on lifestyle in the local market. The first, SoundDiego, is a blog that has a beat on the local San Diego music scene while offering monthly hosted events focused on different genres of music throughout the county. The second site, The Feast, is another NBC property that details three main categories – Eat, Shop, Play and has been launched in other owned and operated NBC markets as well. By building these entities the media outlet is able to offer great cross-platform content through broadcast and digital, reaching several different demos and channels. Hear more from Sean on the opportunities for marketers in this video.