By now, most people know how to set up a YouTube accounts and upload some videos. If you read Anne’s post on using YouTube for brand promotion, you even know the general overview – keep videos interesting, creative, compelling and short. But what happens after you have great videos up?
As the newly appointed co-manager of the BG YouTube channel, it has been an interesting challenge learning how to refresh, reorganize and revamp our company videos. My main focus in Phase One of our YouTube Refresh Project has been organization and presentation, and below are some tips on the kinds of things we’ve been doing to improve.
1. Analyze your content by number of views
This may not seem like a plan of attack for organization or presentation, but looking at what gets views and what doesn’t will give you clues for organization. For example- our BG YouTube Channel receives the most views for videos about office shenanigans, so we knew to place those in the most prominent spots.
Playlists will act as folders for housing your videos and keeping the page neat. Rather than being bombarded with every uploaded video on record, a visitor can find a playlist that interests them and browse videos accordingly. I recommend no more than six playlists maximum.
3. Keep content fresh and relevant
Change out your featured video at least every month (preferably twice) to show visitors to your channel that there might be new content and they should take a look around. As the number of videos increases, it’s also important to replace outdated videos. It’s advisable to keep less than ten videos per playlist- this will keep things organized and prevent visitors to your channel from being overwhelmed by content.
4. It’s all in a name
Make sure that everything on your channel grabs attention- make the names of your playlists and videos clever and intriguing. And also be sure to never have names of videos like “AlexsFirstVideo.mp4″… if you were too lazy to give it a real name and get rid of the format, people will likely conclude that it is not worth watching.
5. Put your best image forward
You would never put a horrible photo of yourself as your own profile picture, so don’t put a boring thumbnail for your uploaded videos. YouTube gives you three options for a video thumbnail and you definitely want to pick the best one to intrigue your audience. Try to find something that fills the screen, is flattering (if it’s a person) and accurately represents the content of the video.
A YouTube Channel is not just a page that holds videos- think of it as a functioning website. It should be organized, easy to navigate, and interesting to visitors. Next up on the list for BG’s YouTube Channel? A jazzy background, some exciting new content, and promoting!