Interesting things happened this year in the world of outdoor advertising. For instance, one Colorado bank wanted to show its dedication to small businesses so they featured actual phone numbers of individual math tutors and babysitters in their billboards. You can check out other award-winning boards at the OBIEs.
On the technology front, adaptive L.E.D. boards began changing messaging in accordance to the flow of highway traffic. The faster the traffic, the simpler the message. The slower the traffic, the more detailed information is served.
But the story that caught my eye as of late was the one about the designer who used a series of billboards to break up with the city Los Angeles. Yes, you read that right. Two examples below, more at his site– Adios LA.
The gist is this– a creative takes a job in New York… and then shells out his own money to have billboards put up across L.A., as his way of parting with his hometown. As you might expect, criticism has been brutal. I mean, it is a bit egotistical. Perhaps a bit douchey. And yes, the dollars on this media buy may have been better spent if it was donated to charity.
But I will say one thing. This kind of coverage wouldn’t look too shabby on a resume. Furthermore, it certainly indicates that in 2011 out-of-home advertising is alive and well and still has the power to gain a significant amount of attention.