great matters


Hang Ten #172

// March 19, 2010 // Social Media // Comments Off

10 McDonald's Shakes Up Chicago.

Don’t we just love it when advertisers and their agencies surprise us with their cleverness? McDonald's and their agency Leo Burnett recently took advantage of the Chicago river turning green for St. Patty's Day by placing a 24 foot Shamrock Shake next to it.

09 Purina's Posters For Pooches.

Purina's Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.

08 IKEA Trains New Customers.

From the 10th to the 24th of March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products.

07 Chiquita Girl Gets A Face Lift.

The Chiquita banana sticker has long been iconic. Dole and Del Monte always had stickers on their bananas but they didn’t have the foresight to use them as form of pop-art expression like Chiquita did.

06 A Sticky Situation For Mobile Users.

Here’s a new app that I’m sure will be used and abused by creatives everywhere. Stickybits is both iPhone and Android ready – with it you can stick barcodes to real world objects, and when scanned they unlock photos, vidoes, anything you want that you’ve attached to that barcode.

05 Gracious Grannies.

Meet these very special Promotion Girls: Maria (82), Charlotte (86) and Klara (89). They did promo work for the Diakonie Frankfurt (Ger). To help the organization, the Diakonie-grannies walked through the centre of Frankfurt and got into situations in which they needed help.

04 Mobile Boom-Are You Ready?

Mobile advertising is going to break out in 2010, with average spend increasing 80 percent, but some publishers are struggling to participate in the boom, according to Mojiva.

03 Visa Goes Volcanic.

To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel.

02 Your Picture Perfect Burger.

This is a cool way of utilizing a little bit of in-store digital magic to solve a big business challenge. Made To Order; it’s what McDonald’s has spent tens of millions on trying to tell you over the past year or so. Now Burger King (in Brazil) is trying to remind you that’s how they do it too, and that every burger is made just for you!

01 Heineken Sneaks In A Winning Goal.

When a bunch of guys were convinced by their better half to go to a classical concert instead of watching the AC Milan – Real Madrid champions league soccer match, they got quite a surprise…

    author bio

    Director Consumer Behavior. 3rd generation Ad guy. Sports fan and municipal athlete. Musician and music lover. Avid people watcher. Believer in T-shirt time. Fan of life, love and leisure.