great matters


Hang Ten #161

// December 18, 2009 // Social Media // Comments Off

10 ESPN Gets In The Digital Gaming Zone.

ESPN was seeking a groundbreaking interactive game that would promote the season premier of “Monday Night Football”.

09 Steamy Outdoor Campaign Brews Consumer Awareness.

A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald’s.

08 Hello Kitty Brand Reaches New Heights.

Forget service with a smile, how about a flight designed to make you think of your favorite waving cartoon cat. Taiwan’s EVA Airways has gone the extra mile by designing two Hello Kitty brand Airbus A330-200 air crafts for domestic flights.

07 Interactive Poster Collects Coins For Change.

Bartle Bogle Hegarty has created an interactive poster for Barnado’s that talks to people who donate money.

06 Equinox Gym Goes Green.

Equinox Gym continues to roll out environmentally friendly initiatives at their locations around the country.

05 McDonald’s Serves Up Free WiFi.

In an effort to become more of a “destination” than a grab-n-go eatery, that most iconic of fast food chains — McDonald’s — is now serving up free wi-fi.

04 Skype Calls On Live Campaign.

Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines.

03 Fort Lauderdale Promo Heats Up In NYC.

Starmark and the Greater Fort Lauderdale Convention and Visitors Bureau are looking to heat up Manhattan with a promo-driven push now being teased by 275 New York City taxis topped by giant pink flip-flops.

02 Design Kicks For Ked’s Collective.

Keds is engaged in a “wholesale business-model change” in which its consumers not only design footwear, but can also sell it…

01 Starbucks Spreads The Love.

On December 7th, 2009 at 1:30pm GMT Starbucks invited musicians from all over the world to sing together at the same time to raise awareness for AIDS in Africa. In that one breathtaking moment, musicians from 156 countries played “All You Need is Love” together. Watch now, as musicians from all around the world come together and share a song.


    author bio

    Director Consumer Behavior. 3rd generation Ad guy. Sports fan and municipal athlete. Musician and music lover. Avid people watcher. Believer in T-shirt time. Fan of life, love and leisure.