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Brands that have reinvented themselves

// July 7, 2009 // Advertising, Public Relations // Comments Off

Michael Jackson reinvented himself 42 times, so how about we pay homage to the King of Pop on the day of his memorial by looking at brands that have reinvented themselves?Here’s to lookin’ at you, MJ:

 Michael Jackson Man In The Mirror

Jon talked about brand makeovers a while back, but let’s look at two of my favorite reinvented brands:

  • Apple – We at Bailey Gardiner are creative people. What would we do without our Macs? Apple started a revolution in the 70′s when it first launched its brand. Skip past a few years of failed reinvention attempts… fast forward through the launch of the iMac … which takes us to present day in which Apple has a unique reputation for creating shiny products with an aesthetically-pleasing design, like the iPhone, iPod and Macbook.  I like the shiny.
  • Gucci – Tom Ford joined Gucci in 1990 when the company was on the brink of liquidation. As the company’s creative director, Tom Ford transformed and saved the brand. He revived the double G logo and added gloss and glamour to change fashion history.

Now it’s your turn. What are your favorite brands that have reinvented themselves?

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