Moms are some of the most influential people in our lives and in the last decade or so, moms have taken their influence online to create what has become one of the most talked about online communities: Mom Bloggers.
It’s a demographic us PR pros long to find a way into….hard when you’re not a mom. Think of what power a group of moms…with blogs…can bring to a family-friendly event, a new baby product, or a cause affecting millions of kids? They have outlets, they have connections, they trust each other, they talk and they listen.
But as with any blogger, pitching our clients to be featured isn’t easy. So webinar after webinar we discuss the proper way of reaching bloggers.
I was lucky enough to bypass the chatter and connect with a few San Diego mom bloggers last week. @ADramaticMommy, @SanDiegoMomma and @VirtuelIMC coordinated this year’s Mom’s Nite Out, a national event taking place across the country with groups of moms gathering to bring their online communities face to face. I put them in touch with our client Seaport Village to host their evening at Buster’s Beach House. When I stopped in to say hello, they were accommodating enough to spend time with me providing insight into the world of mom blogging, why they do it and how to best reach them. So here’s some sound advice straight from mom.
I walked away from Mom’s Nite Out with much insight into who these women are behind the sites. In sum, you can find what I learned below. To my mom bloggers, I hope you’ll comment with some additional insight; let’s clear the path between PR pro and blogger.
Thanks to my mom blogger interviewees!
Deb Anderson – www.sandiegomomma.com
Melanie Sheridan – www.meladramaticmommy.com
Joan Hunt – www.dagoddess.com