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How to build a Facebook fan page

// May 11, 2009 // Public Relations, Social Media // 39 Comments

I love Facebook. I mean really, it is my lifeline. And now, thanks to the extreme popularity of Facebook fan pages, I have a great way to help clients get involved on Facebook too.

The fan page, like everything in social media, can be built and done in a matter of minutes. That is, if you are not planning on having anyone look at it, connect to it, or like it. If you are, in fact, trying to give personality to your brand and connect with your customers, your Facebook fan page will take you substantially longer to create and will need to be maintained regularly.

* UPDATE – Before you build your page, you’ll want to know about the new changes to Facebook fan pages that will launch in January of 2010. They will have a direct impact on any company with a fan page.

Here’s how to get started.

1. Facebook appears to have hidden the “create a fan page” link on your home page. (If anyone knows where that is, feel free to let me know). So instead, you can go to an existing fan page, any fan page, and scroll down. On the left hand column at the bottom, it says “create a page for my business”. That’s the one you want.

2. You then have to select what kind of business you are, sign that you are authorized to be representing that business, and then create the page.

3. First things first, you’ll want to get your basic info on there. Click “edit the page” and scroll down to the information section. Click on the pencil and hit “edit”. They don’t give you a whole lot of room to be creative with this basic info. You’ll just enter info such as: website, address, and hours you are open. Nothing exciting.

4. Now you need a profile image. Yes, you can use your logo, but if your logo is a little boring and/or corporate, I’d recommend against it. Instead, I’d choose an image that represents your company, product or service. It’ll make the page a little more user friendly.

5. Add apps. Apps are the best way you can show your company’s personality. I’d start with the extended info app, as this allows you to create categories ie : favorite food, favorite TV shows, interests, travel, etc and then fill out your answers. What’s neat about this is that you can customize your categories to fit your business and your goals. If you are a tech company perhaps you’d use: favorite tech inventions of all time. If you are an apartment complex, maybe you make the category, best local places to eat. It’s up to you, but feel free to get creative and/or funny. People like funny.

There are many many other apps you can use, although depending on the type of business you are, there are some that may not be available. A couple that I really like are: the “You Tube Box” where you can showcase your favorite You Tube videos, the “Favorite Pages” where you can show other Facebook fan pages that you like, and “Networked Blogs“, where you can feed in your latest blog posts into your fan page.

6. Check your publishing settings. Some people may disagree with me on this, but I don’t think you should send an update to all of your fans every time you do anything on Facebook. True, that’s a good way to get your name repeatedly in front of them, but it’s also a good way to annoy them and, possibly, have them un-fan you. Again, look at your goals for the page and choose the updates that you think are most relevant to your fans. Do your fans care if you made an update to your extended info app. Probably not. What about a new event? Yes, maybe.

7. Add photos. I wouldn’t recommend doing a whole bunch of product shots, or building shots, or logos. If you want to have one “about us album” go for it. But since this is Facebook and it’s all about people and interacting, I’d recommend your pictures be people too. Whip out the camera at an event, take pictures of your employees, or pictures with your clients. Best of all, if you are able to have an event that your fans would come to, take pictures of your fans and then tag them. It will give your fan page added value.

8. Once you’ve gotten all this set up, go ahead and hit “publish” (it’ll be at the very top).  Keep in mind that for the page to be effective, publishing it doesn’t mean your done. You are going to want to make status updates, upkeep event info, add new images when they become available, start discussion threads, respond to people who comment on your wall, suggest your fan page to your friends, and plenty more. It’s all fun though. I promise.
Let me know if you think I’m missing anything and check back in next week. I’ll be sharing with you some pages that I think are doing it right.

Facebook Fan Pages for businessHow to build a company fan page on facebookHow to build a company fan page on facebook

    author bio

    Social/Reputation Strategist. Passionate about creating somethings from nothings. When she's not writing about the world of digital communities, she's sharing her love for fitness, fashion, kale and photography on her personal blog


    1. When you log into your facebook page, there’s a small floating toolbar at the very bottom of the screen. The “Ads and Pages” button should be the last icon. Click on it. Then click on the pages link. It should list all the pages you are associated with. There is also a “Create Page” button you can click to create a new page.

    2. Thanks Ronnie! Good to know!

    3. How to I get people to become a fan?

    4. Hiya!

      In the bottom left corner of the Home page, click on “Ads and Pages”. It’ll take you to the build a Fan Page area.


    5. Oops!
      Guess I should have read the earlier comments, never mind…

    6. This information was envaluable to me. I couldn’t figure out how to build a page for nothing until I came across your information.

      Thank You.

    7. Hi Beverly,

      So glad to hear you found it useful! :) Let me know if you have any questions!

    8. Awesome post, I will definitely be using a lot of these tips to help develop my facebook fan page. So far I have just one fan which is myself, I aim to have a lot more and have my page more interactive

    9. Glad you liked it! I am sure once you build your page and make it interactive, you’ll get many more fans.

    10. Thank you for the article. I thought that PAGES were for businesses and could be set up without a personal profile. However, if you do this, then when trying to add an app or use the search bar, an FB prompt appears directing you to “Create a profile to add applications”.

      If you follow that instruction, you now have an FB page tied to a personal profile page and with apps such as the Youtube app you mention (by Involver), the “share” function won’t send a message to your “fans” but instead pulls your personal profile friends and will only send to them. And when you do share, that fact is mentioned on your personal profile and not on the business Page.

      I don’t want intermingling of personal and business but it happens all the time between Pages and profiles.

      I have found many apps that in the process of installation ask for your email address used to login to FB (which you have for your PROFILE but not for your PAGE since you get to your Pages thru your profile) and as such, will add the app to your profile and not to your Page.

      There are hundreds if not thousands of “Help!” posts on FB forums, blogs, etc and FB completely ignores this as does the tech media in general. Everyone sings the praises of FB Pages but for very many of us trying to get one going, it’s a horribly frustrating experience, and no one is talking about THAT.

    11. Hi Ian,

      Thanks for your comment. Here are a couple of solutions to your problem:
      A. You can create a profile simply for the purpose of setting your page up and then deactivate it when its done.
      B. You can set it up using your personal profile and change the settings on the Apps so it only updates your pages. I had some difficulty navigating through the apps as well, but each of them does allow you to change the setting so that updates only happen on your page. Just takes a little tinkering with but is definitely possible. I’m an Admin on 7 Facebook fan pages and not one updates my personal profile.

    12. Hi Callan,
      Any suggestions on how to get my YouTube videos to share with my Facebook fan site vs. my Facebook profile? I could not figure out how to unlink the profile in YouTube or have the option to select my fan page.

      Thanks for any advice!

    13. Hi Shannon,

      If you go to the YouTube Box fan page, one of the options under the profile picture is “Add to my page” then it will allow you to pick which fan page you’d like to add to. It shouldn’t pull info into your profile that way.

      Alternatively, you can always disallow an app from your personal profile by going into settings.

      Hope this helps!

    14. Hi,
      Great info on the page, thanks. I’ve been trying to create a fan page to promote the product on the website. I uploaded a couple videos and put in some info but can’t seem to find again to finish and publish. No, I’m not computer friendly. Yes, I feel like a moron.
      Thanks in advance for your help.

      • Hi Cory,

        If you go to the bottom left hand corner of your home page, the button next to “Applications” says Ads and Pages. Click on that and then click on pages and it will pull up all the pages you manage.

        Hope that helps!


    15. Hi Callan,
      Great info. Any idea how once can comment on status updates as your fan page rather than that of my profile? I have seen several pages that seem to do so but can’t figure out how they’ve done it.
      Thanks so much!

      • Hi Dani,

        I’m not sure I understand your question, Are you saying you’ve seen a fan page write on someone’s personal profile? To my understanding, it is impossible to comment anywhere other than your own fan page, as a fan page. It is possible to comment under your own updates if you are an Admin, but again, that’s only on the fan page itself. The only way around it that I can think of would be to have a profile for your business, rather than a fan page. This, however, is against Facebook’s terms of use and from what I’ve heard, Facebook is really cracking down on people who have tried to go this route.

        Hope this helps!

    16. Hi Callan, Thanks so much for answering my (weirdly worded)question – you answered it perfectly.

    17. Good stuff. thank you!

    18. Your info was very helpful. I did not finish building my page, went to answer an email now how do i log in to finish?

      • Once you login go to the Ads/pages manager. It’s the first button after applications on the bottom left corner. From there it will pull up all the pages you manage and you’ll be able to continue editing!

    19. Hey there

      Been trying to get the answer to this one for quite a while. My fanpage is only reachable to those who are logged into FBook and NoT to the general public as Facebook claims they are. I realize only a portion of the page would be viewable at the onset, but right now, this ain’t working. Any thoughts or ideas?


    20. hey there

      thanks so much for the tips. I wondered if you could tell me how I find the facebook name for my page so I can add it to my email signitature

      ie i created happyatworknow and thought if I typed in
      u it would come up but it doesn’t

      can you help. also I could not see the area where you click “publish”

      Thanks for your help

    21. Hi Ana,

      Thanks for your question! There are no privacy settings for Facebook Fan Pages, so your page should be visible to the general public. The only thing I could guess is that they aren’t searching properly. I’d recommend making sure you have a custom URL and then just telling people to put the URL in directly.

      Cassandra, you need to select your custom URL, otherwise Facebook just assigns you a bunch of random numbers as your URL. You’ll need at least 25 fans to do so.

      Hope this helps!

    22. Hi! Am trying to create a page and for the life of me, i cannot find the tabs you spoke about. gone thru the bottom left and right of my home page but i cannot find ads and pages….please help

    23. Thanks for the info. Very helpful. I knew it couldn’t be that hard but I could not figure it out. This helped a lot.

    24. When you refer to the ‘publish’ button in step 8, is your page not live or viewable to anyone else before hitting this button? It’d be great to build the page first and choose when to publish, but I’ve had people tell me this isn’t possible. Thank you for your help!

      • Yes, that is very possible. When you first create the page it auto publishes it, but you can change the status to un-publish until you are ready to launch.


    25. Is it possible to build a blog on a Fan page?

    26. Hi There, I would like to know if there’s a way to keep the link to my business Page ‘not visible’ on my personal profile page?? I want to keep the two things separate if poss!

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