Some may claim that there is no wrong way to use Twitter. These are probably the same people that think all press is good press, and these people are wrong. While there may be no one right way to tweet, there is in fact, a wrong way. Here’s an example:
Check out @tayswift’s Twitter page. This would be the personal Twitter page of new singer/starlet Taylor Swift. Now to be fair, I commend the star for running her own page (and it is painfully obvious that she does) but I have to question how her manager or publicist hasn’t stepped in and done some advising. In my opinion, a relatively new star could really benefit from using Twitter, rather than alienating or boring her followers.
My first problem lies in the fact that Tay has almost 5,000 people following her and is following back 14. 14?!! And who might you ask are among those 14 crucial people she has chosen to follow? Starbucks, MTV, Britney Spears, and Selena Gomez. Apparently a bunch of corporate/pr run Twitter sites are more interesting to follow than me. I am left feeling like Taylor has no desire for two way communication with me and her fans. . .the little people.
I suppose that would be alright if she was providing me with some extremely interesting insights. I understand that you can’t follow everyone, and I will continue to follow people not following me if I view them as a resource. However, Taylor’s tweets reading “listening to music on my ipod; so sleepy” and “Just woke up. had dinner with sel, david, and demi last night, so fun!” are not only crimes against grammar, but just plain boring.
The end result is that I have less than warm and fuzzy feelings towards Taylor. When her song comes on the radio, I find myself pushing the button to change the station. Now I am not a publicist for any celebrities, (yet!) but I am pretty sure that is never the goal.
I do, however, wish young Taylor the best of luck and I am hoping someone out there has, at the very least, set up google alerts to monitor her name. Perhaps her publicist is unaware of the Twitter situation and will now take steps to remedy it. Maybe they’ll even turn it around, so that Taylor is using Twitter as a tool to connect with people, thus creating “brand” evangelists, and securing her fame for a little longer than the customary 15 minutes.