I recently found out that I am a millennial. This was news to me as I was previously unaware that my generation had already been named. I was even more surprised to learn that not only had we been named, but we had been extensively studied, written, talked and thought about. Naturally, I was fascinated. I couldn’t wait to read what the “old fogies” thought they knew about us.
Turns out, they know a lot. As I read article after article I was struck with how much I matched the description of my generation. And the more I read, the more I realized that it wasn’t just me. These descriptions fit my friends and my peers as well. Even more interesting was the multitude of articles about the challenges of both managing us and marketing to us. I had no idea we were so complicated!
It struck me that with so many people already talking about us, the time was way overdue for me to join in on the conversation. While there is plenty to read and discuss, I thought I would start with some of the key descriptions that resonated the most with me:
So, what do you think peers? Do these describe you? Want to know more?
I would suggest reading the articles that gave tips on how to manage us. Apparently many are of the opinion that we are a bit of a challenge to work with. This may be the case, but I know one company doing a darn good job of it. I’m sure they’d be happy to give others some advice. . .